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MWPVL International Inc. works as a partner with supply chain technology companies to provide industry insight as a critical input to developing a marketing strategy. Most supply chain technology companies have an excellent understanding of their product and technology strengths but are challenged when it comes to executing a marketing strategy that exceeds management expectations.
Supply chain technology companies not only hire MWPVL International in the capacity of strategic advisor, but also to assist in the development of marketing materials that provide a customer-facing perspective to maximize the effectiveness of their marketing investments. MWPVL International also provides industry presentations at many supply chain events and is available to support your user conference.
MWPVL International works with supply chain technology firms to help in the following areas:
- Which target markets should we target with our technology? What is the estimated size of the market that we are competing in?
- Which marketing materials will maximize the effectiveness of our marketing budget? How should we distribute marketing materials to maximize market mind-share?
- What message do we need to articulate to reach our target market? How can we ensure that the customer understands our value proposition in their terms?
- Is our web site effective and how can we improve it?
- What gaps exist in our technology applications that are the most critical to address and why? Are there opportunities to close these gaps with minimal time and expense?
MWPVL International Inc. provides the following services to supply chain technology companies:
- Development of marketing strategy
- Development of marketing collateral (e.g. brochures, web site content, white papers)
- Industry expertise and insight
- Competitive landscape expertise and insight
- Speaking engagements at user conferences and supply chain-related events
- Independent advisor on product direction to ensure technology applications reflect target market requirements
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